The growth of the market is governed by various factors such as growing preferences for social media and online marketing globally
The Content marketing Services Market is expected to reach USD 21.91 Billion by 2028, according to a new report by Reports and Data.
Content marketing helps to market a brand by smoothly providing the necessary information without using the traditional sales method. It is slightly similar to original advertising. Consumers are mostly suspicious of the hidden sales offerings in conventional advertising method, but with content marketing Services, they can view all the necessary information that they need. Content marketing aims to increase brand awareness without disturbing the audience or causing mistrust.
The increase in growth is mainly associated with the adoption of advanced technology that allow thousands of customers to access resources helping companies to promote their business and reach customer needs by engaging them through direct communication. Based on statistics, the penetration of IoT and several social media platforms helps to develop innovative and strategic methods for productive marketing is also a significant factor stimulating market demand. Companies are competing and adapting various strategic methods to develop more innovative products and mark their presence in the market place.
The global information and communications technology (ICT) market registered steady revenue growth in 2020, and market size is expected to increase further over the forecast period. Factors contributing to the global ICT market revenue growth are growing penetration of smart mobile devices such as smartphones, tablets, and smart watches, rapid adoption of state-of-the-art technologies such as AI, machine learning, Internet of Things (IoT), big data analytics, and cloud computing, and rapid digitalization across numerous industries including the banking & finance, education, healthcare, automotive, oil & gas, agriculture, buildings & construction, and power & energy industries. Increasing accessibility of the Internet across the globe, emergence of the 5G technology, growing need for faster Internet services for rapid data transfer & processing, introduction of advanced Wi-Fi systems, and rising data security and user safety concerns among consumers are some of the other factors expected to drive the ICT market revenue growth.
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Content marketing Services plays a crucial role in assisting marketing organizations in managing and optimizing their content marketing strategies. It encompasses a range of functionalities, from planning and briefing to collaboration and approvals. By utilizing content marketing Services, enterprises can address coordination and governance challenges, enhance content effectiveness, improve process efficiency, and mitigate legal risks.
One of the significant benefits of content marketing Services is its ability to enable end-users to personalize content and streamline content production processes, leading to reduced time and effort. This personalization aspect is vital for enhancing customer experience, which plays a pivotal role in building brand loyalty and recognition, particularly in consumer-centric industries. Content marketing Services vendors often provide additional services that help customers choose effective content marketing approaches.
Compared to other online marketing methods, content marketing focuses on identifying and fulfilling existing customer needs for information. Instead of directly promoting products or services, content marketing aims to provide valuable and relevant content to attract and engage target audiences. By doing so, it establishes trust, authority, and credibility, ultimately driving customer conversions and long-term loyalty.
According to forecasts, the Asia-Pacific (APAC) region is projected to experience the highest growth rate in the content marketing Services market, with a rate of 18.4% during the forecast period. Several factors contribute to this growth, including the presence of key players in the region, favorable reimbursement policies, increasing digitalization, and the adoption of technology in emerging countries such as India and China. Additionally, governments in APAC are taking various initiatives to support and promote technological advancements, further fueling the demand for content marketing Services in the region.
Content Type Outlook (Revenue, USD Million; 2020-2028)
Organization size Outlook (Revenue, USD Million; 2020-2028)
Type Outlook (Revenue, USD Million; 2020-2028)
End user Outlook (Revenue, USD Million; 2020-2028)
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Further key findings from the report suggest
Regional Markets Highlighted in the Global Content Marketing Services Market Report:
Top Companies Profiled in the Report:
Market include Adobe, Oracle, BloomReach, Ahalogy, Pixlee, BrightInfo, Curata, DivvyHQ, Brandle, Ebyline, Expion, Percussion Services, Flite, InboundWriter, inPowered, Kapost, Kentico Services, Kontera, Livefyre, LookBookHQ, Linqia, Mass Relevance, MovableMedia, NewsCred, Rallyversen, Relate, Outbrain, OneSpot X, Contently, ReadyPulse, PaperShare, Repost, Percolate, SimpleReach, Skyword, RebelMouse, SnapApp, SocialWhirled,salesforce.com, SocialFlow, Scoop.it, Scripted, Springpad, SqueezeCMM, Stipple, Storify, Studio One, Trapit, TripleLift, TapInfluence, Thismoment, and Visually
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