SMS marketing UAE is extremely effective due to high mobile usage among residents. Almost every individual checks SMS messages immediately, which ensures high engagement. Businesses use it to send promotions, alerts, and reminders. Compared to email, SMS has much higher open and response rates. It’s cost-effective and suitable for both small and large businesses. Campaigns can be personalized and targeted to specific customer groups. This makes SMS marketing one of the most direct and reliable strategies in the UAE.